Frequently Asked Questions

They're not becoming salespeople — they're getting rewarded for what they already do naturally. Your best customers already recommend you to friends and family. It's Buzzing simply ensures they get compensated for those genuine recommendations.

Think of it like this: when someone loves a restaurant, they tell friends about it anyway. With our platform, that friend gets a discount and the recommender gets a thank-you reward. It's organic word-of-mouth with appreciation built in.

Most customers are thrilled to discover they can earn rewards for sharing businesses they genuinely love. We've found that over 80% of customers are excited to participate once they understand it's about rewarding authentic recommendations, not pushy sales.

B2C Businesses (Restaurants, Salons, Retail):

• Customers share QR codes or links with friends/family
• Rewards are typically discounts, free services, or cash
• High-frequency, lower-value transactions with broad appeal
• Example: "Bring a friend to our salon, you both get 20% off your next service"

B2B/Professional Services (Lawyers, Accountants, Consultants):

• Clients refer other businesses in their network
• Rewards are often higher-value (cash bonuses, service credits)
• Lower-frequency, higher-value transactions with targeted referrals
• Example: "Refer a business for our accounting services, earn $500 when they sign up"

Service-Based Businesses (Contractors, Landscapers):

• Customers refer neighbors and community members
• Geographic targeting with local network effects
• Seasonal campaigns and project-based rewards

Yes, referral rewards are completely legal when structured properly. It's Buzzing ensures compliance by:

Built-in Compliance Features:

• Automatic tax reporting for rewards over $600 (1099 generation)
• Clear terms and conditions templates for each campaign
• Transparent reward tracking and documentation
• Industry-specific compliance guidelines

Legal Best Practices We Follow:

• Rewards are for successful conversions, not just sharing links
• Clear disclosure that participants receive compensation
• No pyramid or multi-level marketing structures
• Compliance with FTC endorsement guidelines

Referral marketing is used by major companies like Uber, Dropbox, and Tesla. The key is proper structure and transparency — which It's Buzzing handles automatically.

Actually, it does the opposite. Our data shows that businesses using referral programs see:

• Higher customer retention: Customers who participate in referral programs stay 37% longer
• Increased spending: Referring customers spend 25% more than non-referring customers
• New customer acquisition: 92% of referrals are completely new customers, not existing ones

Referral programs actually strengthen relationships with existing customers by making them feel valued and appreciated. When customers earn rewards for sharing your business, they become more invested in your success.

Why this happens:

• Customers feel recognized for their loyalty
• The act of recommending deepens their commitment to your brand
• Rewards create positive associations with your business
• Most referrals come from customers' extended networks, not your existing base

Think of it as turning your best customers into brand advocates rather than losing them to competitors.

Referred customers are actually your highest-quality leads. Here's why:

• Pre-qualified trust: They come with a recommendation from someone they trust
• Higher lifetime value: Referred customers spend 16% more and stay 18% longer
• Lower acquisition cost: No ad spend, just reward costs after conversion
• Better fit: Your customers refer people similar to themselves

Plus, It's Buzzing tracks quality metrics so you can see which ambassadors bring the best customers and reward them accordingly. You can set qualification criteria (minimum purchase, contract length, etc.) before rewards are paid out.

Our 65% conversion rate exists because referred customers arrive with built-in trust and genuine interest — not because they clicked an ad.