Word-of-Mouth Scorecard

Rate Each Statement

1. I actively ask satisfied customers for referrals

Never Always

1 2 3 4 5

2. I have a formal referral program with rewards

Never Always

1 2 3 4 5

3. My customers know exactly who to refer me to

Never Always

1 2 3 4 5

4. I track how many new customers come from referrals

Never Always

1 2 3 4 5

5. I make it easy for customers to leave Google reviews

Never Always

1 2 3 4 5

6. I respond to all online reviews (positive and negative)

Never Always

1 2 3 4 5

7. My customers regularly share my business on social media

Never Always

1 2 3 4 5

8. I have a clear follow-up system after each sale/service

Never Always

1 2 3 4 5

9. I offer an exceptional experience that people talk about

Never Always

1 2 3 4 5

10. I have brand advocates who proactively promote my business

Never Always

1 2 3 4 5

11. I collect and share customer testimonials regularly

Never Always

1 2 3 4 5

12. My referral and review strategy is documented and repeatable

Never Always

1 2 3 4 5

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