Content creators spend 20+ hours per week streaming, but most have no idea what's actually working.

Streamers guess at the best time to go live based on gut feeling. They stream for hours without knowing which moments drove the most engagement. They wonder why some streams blow up while others fall flat — and they're left analyzing basic view counts and follower metrics that don't tell the real story.

That's why It's Buzzing built Buzz Stream IQ.

BuzzIQ-Powered Analytics That Actually Help You Grow

Launched today, Buzz Stream IQ delivers real-time intelligence and actionable insights for content creators across YouTube, Twitch, TikTok, and other platforms — using the same AI technology that powers modern recommendation engines to understand what makes your content resonate.

"Creators pour their heart into every stream, but most platforms only show surface-level metrics. We built Stream IQ to give creators the same level of intelligence that Netflix and YouTube use internally — so they can understand what's working and double down on success."

How Buzz Stream IQ Works

Stream IQ empowers creators to:

Discover Your Best Streaming Times

BuzzIQ analyzes your historical performance across platforms to identify exactly when your audience is most engaged — not just online, but ready to watch, comment, and share. Get personalized recommendations for stream schedules that maximize viewership.

Understand Engagement Patterns in Real-Time

Track viewer sentiment, chat velocity, peak moments, and drop-off points while you stream. Know instantly when something's working so you can lean into it — or when energy is fading so you can switch things up.

Get AI-Powered Content Recommendations

Stream IQ analyzes thousands of successful streams in your niche to suggest topics, formats, and collaboration opportunities that align with your audience. Stop guessing what to stream next.

Track Cross-Platform Performance

One dashboard for YouTube, Twitch, TikTok, and more. Compare performance across platforms, identify which audiences respond to which content types, and optimize your multi-platform strategy.

"Analytics shouldn't just tell you what happened — they should tell you what to do next. Stream IQ turns data into decisions, so creators spend less time wondering and more time creating."

AI Technology That Understands Context

Buzz Stream IQ uses vector semantic analysis to go beyond basic metrics:

• Sentiment Analysis: Understand audience emotional response in real-time
• Peak Moment Detection: Identify viral-worthy clips automatically
• Audience Overlap Analysis: Discover which creators share your audience
• Content Gap Discovery: Find underserved topics your audience wants
• Collaboration Matching: Connect with creators who complement your style

Complete Streaming Intelligence Suite

From pre-stream planning to post-stream analysis:

• Pre-Stream Planning: Optimal timing, topic suggestions, thumbnail testing
• Live Stream Dashboard: Real-time engagement metrics, sentiment tracking, alert triggers
• Post-Stream Analysis: Retention graphs, peak moments, audience demographics
• Growth Forecasting: Predictive analytics for subscriber and revenue growth
• Monetization Insights: Revenue optimization across ads, sponsorships, and products

Fair Pricing for Every Creator

Buzz Stream IQ is included with It's Buzzing Creator plans:

• Solo Plan: $99/month — Unlimited stream analysis, 1 platform
• Team Plan: $199/month — Multi-platform analytics, team collaboration
• Network Plan: $499/month — White-label analytics, network-wide insights

No hidden fees. No per-stream charges. Unlimited analysis.

Content creators have built the products their audiences actually want — but selling them shouldn't cost 30-50% in platform fees.

Creators spend weeks building Lightroom presets, stream overlays, sound packs, and courses that their fans are begging to buy. But when they list on traditional marketplaces, they lose 30% to Gumroad, 45% to Udemy, or deal with the complexity of Shopify plus payment processors. And their fans? They're scattered across multiple platforms, never discovering related products from creators they already love.

That's why It's Buzzing launched the Digital Content Store.

BuzzIQ-Powered Discovery That Connects Creators and Fans

Available today, the Digital Content Store lets creators sell digital products directly to their audience while keeping 90% of every sale — with BuzzIQ-powered recommendations that help fans discover exactly what they need from creators they trust.

"Creators shouldn't have to choose between easy selling and fair economics. When someone spends weeks perfecting a product, they deserve to keep the majority of what they earn. The platform exists to facilitate sales, not extract maximum value."

How Digital Content Store Works

The store enables creators to:

List Products in Minutes

Upload digital files, set pricing, add descriptions, and publish. No technical setup. No payment processor headaches. No inventory management. Just create, list, and sell.

Get Discovered Through BuzzIQ Intelligence

Traditional stores rely on search and categories. BuzzIQ analyzes product descriptions, creator style, and buyer behavior to recommend products fans didn't know they needed — from creators they already follow and complementary creators who match their taste.

Deliver Automatically and Securely

Instant delivery with secure download links. Automatic license key generation for software. Version management for product updates. Customers get access immediately; creators never touch fulfillment.

Keep 90% of Every Sale

While Gumroad takes 10% + payment fees (totaling ~13%), and Udemy keeps up to 50%, Digital Content Store charges just 10% all-in — allowing creators to retain 90% of every transaction.

"A creator who earns $1,000 from their digital products should keep $900. Not $500. Not $650. We built the economics to be fair from day one, not extractive."

AI-Powered Product Discovery

Digital Content Store uses semantic search and recommendation algorithms to:

• Smart Bundling: Suggest complementary products from the same creator
• Cross-Creator Discovery: Recommend similar products from new creators
• Audience Matching: Show products aligned with buyer interests and purchase history
• Trending Detection: Surface rising products before they peak
• Category Intelligence: Understand product relationships beyond basic tags

Complete E-Commerce Platform

Everything creators need to run a digital products business:

• Product Listings: Unlimited products, files, variants, and bundles
• Secure Delivery: Encrypted downloads, license management, DRM options
• Version Control: Update products, notify buyers, maintain version history
• Analytics Dashboard: Sales tracking, customer insights, revenue forecasting
• Marketing Tools: Discount codes, launch campaigns, affiliate partnerships
• Tax Compliance: Automatic sales tax calculation and 1099-K reporting
• Customer Support: Built-in messaging, refund management, buyer protection

Creator-Friendly Economics

Example pricing breakdown on a $50 product:

• Creator receives: $45 (90%)
• Platform + processing: $5 (10%)

Compare to industry standard:

• Gumroad: Creator keeps $43.50 (13% total fees)
• Udemy: Creator keeps $25-35 (30-50% commission)
• Shopify + Stripe: ~$47 (but requires separate tools, hosting, payment setup)

Supported Product Types

• Gaming: Stream overlays, alert packages, emote sets, sound packs
• Photography: Lightroom presets, LUTs, Photoshop actions, editing courses
• Music: Sample packs, MIDI files, mixing templates, production tutorials
• Design: Templates, fonts, icon sets, UI kits, brand packages
• Education: Courses, guides, worksheets, coaching programs
• Digital Art: Brushes, textures, 3D models, reference packs
• Software: Plugins, scripts, automation tools, SaaS access codes
• Writing: E-books, templates, prompts, resource guides

The creator economy has reached $250 billion, but finding the right collaboration partner still feels like searching in the dark.

Businesses scroll through endless creator profiles, guessing at fit based on follower counts and surface-level metrics. Creators spend hours pitching to brands that aren't aligned with their audience or values. And when deals finally happen, both sides lose 20-30% to platform fees and middlemen — money that never makes it to the people doing the actual work.

That's why It's Buzzing created Collab Marketplace.

BuzzIQ-Powered Matching That Actually Works

Launched today, Collab Marketplace uses BuzzIQ-powered semantic matching to connect creators and businesses based on what actually matters: audience alignment, brand values, content style, and collaboration goals — not just follower counts or guesswork.

"We built the creator platform we wish existed. Creators deserve tools that actually help them find the right partnerships, and they deserve to keep 90% of what they earn. Anything less isn't fair."

How Collab Marketplace Works

Collab Marketplace enables businesses and creators to:

Find Collaboration Partners Through BuzzIQ Intelligence

Traditional platforms use basic keyword matching. BuzzIQ analyzes profiles semantically — understanding the meaning and intent behind creator content and business needs. It examines audience composition, brand voice, engagement patterns, and values alignment to surface partnerships that make sense from the start.

Match Based on What Actually Matters

Not just follower counts. BuzzIQ looks at audience demographics, values, content style, and campaign objectives to find creators who align with your brand and goals.

Protect Both Parties with Instant Escrow

All payments are held in escrow until deliverables are complete. No more chasing invoices. No more payment disputes. No more risk.

Keep 90% of Every Transaction

While most creator platforms take 20-30% in fees, Collab Marketplace keeps just 10% — allowing creators to retain 90% of every transaction.

"The platform exists to serve creators and businesses, not extract maximum value from them. When someone earns $1,000 for their work, they should keep $900. It's that simple."

AI Technology That Understands Context

Collab Marketplace uses the same vector search technology that powers modern AI applications like ChatGPT and Google Search. Instead of matching '#fitness' with '#fitness', BuzzIQ understands that a yoga instructor and a meal prep chef serve complementary audiences and could create amazing collaborations together.

Complete Project Management

From collaboration request to final payout, everything happens in one platform:

• Creator Profiles: Showcase portfolios, media kits, and platform stats
• Smart Discovery: AI-recommended matches plus advanced search
• Project Tracking: Manage deliverables, approvals, and revisions
• Secure Payments: Automated escrow with 24-hour release
• Tax Compliance: Automatic 1099-K reporting via Stripe Connect

Fair Economics for Everyone

Example pricing breakdown on a $500 project:

• Creator receives: $450 (90%)
• Platform fee: $35 (7%)
• Processing fee: $15 (3%)

Compare to industry standard where creators receive $350-$425 on the same project.

Collaboration Types Supported

• Shoutouts and single posts
• Content swaps between creators
• User-generated content (UGC)
• Sponsored series and campaigns
• Long-term brand ambassadorships
• Event coverage and promotion

It's Buzzing, a new referral marketing platform built for small businesses, officially launched today with a mission to make word-of-mouth marketing trackable, scalable, and profitable.

Founded by marketing veteran Kori White, It's Buzzing addresses a frustration most small businesses share: they know referrals work, but managing them manually is nearly impossible. Meanwhile, paid advertising has become increasingly expensive and unpredictable.

"Businesses are spending $3,000 to $4,000 a month testing ads and chasing algorithms. Most of that produces inconsistent results. But when they ask their best customers to spread the word? That works every time. The problem has always been: how do you track it, scale it, and reward it fairly?"

How It Works

It's Buzzing gives businesses a complete system for turning satisfied customers into active promoters:

Ambassador Programs

Businesses can recruit and manage ambassadors who earn rewards for sharing the business with their network. Each ambassador gets a unique tracking link and dashboard showing their referrals and earnings.

QR-Based Campaigns

Custom QR codes track every referral source, making it easy to see which customers, ambassadors, or marketing materials are driving results.

Automated Rewards

The platform handles reward tracking and distribution automatically — no spreadsheets, no guesswork, no manual payouts.

Full Visibility

Every referral, interaction, and conversion is tracked in real-time, giving businesses complete control over their marketing spend and ROI.

Built on What Actually Works

White's approach is grounded in a principle that's proven across every industry: word-of-mouth is the most powerful marketing channel — when you can manage it.

"Referral marketing isn't new. It's always worked. The challenge has been making it manageable. Most businesses try to track referrals in spreadsheets or just give up entirely. It's Buzzing creates a system that's as easy to run as paid ads, but with better returns and compound growth."

Unlike paid advertising that stops the moment you stop spending, referral networks build momentum over time. Happy customers bring more customers, who bring more customers — creating sustainable, predictable growth.

Why Small Businesses Need This Now

The marketing landscape has become increasingly fragmented and expensive. Platforms change algorithms constantly. Ad costs rise. AI tools multiply daily. Small businesses are told they need to be everywhere, do everything, and spend thousands just to stay visible.

"That's exhausting — and it's not sustainable. It's Buzzing gives businesses something they can rely on as a primary growth engine, not a gamble. It's trackable, predictable, and proven."

The platform is designed to work either as a standalone marketing system or as a complement to paid advertising — giving businesses a foundation that compounds rather than depletes.

Accessible Pricing

It's Buzzing starts with a free plan that lets businesses test the platform with their first ambassadors. Paid plans start at $49 per month — a fraction of what most businesses spend on a single week of advertising.

"We're not the cheapest option — we're the best value. Founding businesses grow alongside the platform, and they get access to everything we build without paying for ten different tools."

It's Buzzing today announced integration with Giftbit, a digital rewards distribution platform, enabling businesses to reward ambassadors instantly with gift cards from over 1,000 major brands—eliminating the manual payment processing that slows down referral programs.

The integration solves one of the biggest friction points in ambassador marketing: reward fulfillment. Before this, businesses had to manually process rewards through Venmo, PayPal, or Stripe transfers—creating delays, administrative burden, and an unprofessional experience for ambassadors.

"Manual reward processing kills momentum. An ambassador drives a successful referral, then waits days for a PayPal payment that feels like an afterthought. That's not how you build an engaged referral network."

Instant Digital Rewards Across 1,000+ Brands

Through the Giftbit integration, businesses can now reward ambassadors with digital gift cards delivered instantly upon referral fulfillment. The catalog includes major brands across every category:

• Universal favorites: Visa prepaid cards, Target, Walmart
• Daily rewards: Starbucks, Dunkin', Chipotle, DoorDash
• Aspirational brands: Saks Fifth Avenue, Delta Airlines, IKEA, lululemon
• And 1,000+ more across retail, dining, travel, entertainment, and wellness

Businesses choose which reward options to offer their ambassadors, maintaining full control over their referral economics while providing choice and flexibility.

Professional, Automated Fulfillment

The integration handles the entire reward process automatically:

• Instant delivery: Ambassadors receive digital gift cards immediately upon referral completion
• Branded experience: Businesses can customize reward notifications and presentation
• Zero manual work: No more tracking spreadsheets, processing PayPal payments, or handling individual transactions
• Full transparency: Both businesses and ambassadors see real-time reward status and history

"This turns referral rewards from an administrative headache into a professional, automated system. Ambassadors get instant gratification. Businesses save hours every week. Everyone wins."

Available on All Plans

The Giftbit integration is available to all It's Buzzing users, including free plan accounts.

This democratizes professional reward fulfillment—putting enterprise-grade capabilities in reach of small businesses running their first ambassador program.

Why This Matters for Referral Programs

Reward friction directly impacts ambassador motivation and program performance. The faster and more professionally rewards are delivered, the more engaged ambassadors become—and the more referrals they generate.

By removing payment processing friction and adding brand choice, businesses can focus on growing their referral networks rather than managing spreadsheets and manual transfers.

It's Buzzing today launched BuzzCard, a digital business card platform that replaces paper cards with trackable, lead-generating QR profiles—solving a problem that costs networkers hundreds of dollars annually while producing zero measurable results.

The math on traditional business cards is brutal: 88% are thrown away within a week. Of the remaining 12%, roughly 80% are never manually entered into contacts. This means the average paper business card has less than a 2% chance of ever being used—yet business owners spend $200-$450 per year reprinting them.

"We kept hearing the same story. Someone goes to a networking event, hands out 30 business cards, and has absolutely no idea what happened to them. No follow-up, no data, no leads. Just hope that someone calls."

BuzzCard eliminates that uncertainty entirely.

How BuzzCard Works

Instead of handing out paper, users share a QR code that links to a complete digital profile containing:

• Business or campaign information tied to It's Buzzing ambassador programs
• Direct social media links (Facebook, Instagram, X, LinkedIn, etc.)
• Google Wallet integration allowing recipients to save the card instantly to their phone
• Lead capture form enabling prospects to request more information directly

Every interaction is tracked: views, clicks, social link engagement, Google Wallet saves, and lead requests.

"This isn't just a digital version of a paper card. It's a lead generation tool that happens to replace business cards."

Real Analytics, Real Results

BuzzCard provides complete visibility into networking effectiveness:

• See exactly how many people viewed your card
• Track which social media platforms drive the most engagement
• Know when prospects save your card to Google Wallet
• Receive instant notifications when someone requests more information

This turns networking from a guessing game into a measurable marketing channel. Users know which events, conversations, or promotional methods actually generate results—and can optimize accordingly.

Lead Generation Built In

Unlike passive digital card platforms, BuzzCard actively generates leads through its built-in contact form. When someone scans a BuzzCard QR code, they can immediately request additional information about products, services, or opportunities.

Those inquiries route directly to the card owner with full context: when they scanned, what they viewed, and what they're interested in. No more waiting for follow-up calls that never come.

"The best business card is the one that brings you a lead before you even leave the event."

No More Printing Costs

BuzzCard eliminates recurring printing expenses entirely. One QR code can be:

• Added to email signatures
• Printed on reusable materials
• Shared via text or social media
• Displayed on screens or projectors
• Embedded in presentations

Active networkers typically spend $200-$450 annually on business card printing. BuzzCard removes that cost while delivering measurably better results.

Integrated with Ambassador Marketing

Because BuzzCard is part of the It's Buzzing platform, digital cards can link directly to ambassador programs and referral campaigns. This means every networking interaction becomes a potential referral opportunity—with full tracking and reward automation.

Users can switch between personal branding, specific campaigns, or business offerings without creating separate cards or platforms.

It's Buzzing Launches OwnerListed — A Social-Powered Alternative to Traditional Real Estate Commissions

For many homeowners, selling a home comes with an unavoidable cost: agent commissions that can range from $15,000 to $30,000 per transaction on a typical home sale.

At the same time, a growing number of homeowners are already attempting to sell their homes on their own — listing independently, sharing links, and relying on word of mouth — often without the tools or reach needed to compete with traditional listings.

That gap is what led It's Buzzing to launch OwnerListed in November 2025.

OwnerListed is designed to help homeowners sell directly by turning their existing social network into an active promotion engine. Instead of relying solely on agents or online ads, homeowners can empower friends, family, and trusted connections — and extend into their networks — to help promote a listing organically.

"Most people already have a network that wants to help them. OwnerListed simply gives homeowners the structure and tools to multiply that reach."

How OwnerListed Works

OwnerListed enables homeowners to:

• Promote their property through personal networks, not just listing sites
• Activate friends, family, and trusted contacts as ambassadors
• Extend visibility into second- and third-degree social connections
• Track referrals and interest through a structured system

Unlike traditional advertising, ambassador-driven referrals are built on trust. Internal platform data shows that ambassador referrals convert up to three times higher than standard online ads, making them a powerful alternative to cold traffic and paid listings.

A More Flexible Path to the Next Chapter

For many sellers, the burden of commission fees can delay or complicate life transitions — whether that's purchasing a new home, relocating, or closing one chapter before starting the next.

By reducing or eliminating traditional commission costs, OwnerListed helps homeowners:

• Retain more equity from their sale
• Reduce financial pressure during the selling process
• Move forward faster with greater flexibility

"OwnerListed isn't about replacing agents. It's about giving homeowners more control and more options — especially those who already plan to sell on their own."

A Network-First Approach to Real Estate

At its core, OwnerListed reflects It's Buzzing's broader belief in community-driven growth. When people feel empowered to help one another — and are given simple, transparent tools to do so — outcomes improve for everyone involved.

It's Buzzing Launches BuzzLeads — A Follow-Up Engine Built for Busy Businesses

Follow-up is one of the most important parts of running a business — and one of the easiest to lose track of.

Between daily operations, customer requests, and competing priorities, many potential customers simply fall through the cracks. Not because of a lack of interest, but because attention shifts. What mattered last week is often forgotten this week — especially in a world competing for constant screen time.

To solve this problem, It's Buzzing created BuzzLeads.

BuzzLeads is designed to help businesses stay consistently connected with potential customers and clients without adding more work to their already full plates. It acts as a follow-up engine, ensuring no opportunity is forgotten and no conversation is left unfinished.

With BuzzLeads, businesses can:

• Stay engaged with leads that haven't converted yet
• Maintain visibility without being intrusive
• Keep momentum moving forward even when priorities shift
• Build trust through timely, consistent communication

BuzzLeads allows business owners to stay focused on growth while knowing their follow-up process is running in the background — reminding prospects that the business is still there, still available, and still ready to help.

"Everyone is busy. BuzzLeads exists to keep businesses present in moments where attention naturally drifts. It's not about pressure — it's about staying relevant."

Together with BuzzReviews, BuzzLeads reinforces It's Buzzing's broader mission: helping businesses grow by strengthening relationships, improving communication, and building systems that work even when life gets hectic.

It's Buzzing Introduces BuzzReviews — A Private, Ongoing Customer Scorecard for Smarter Growth

Many businesses don't learn how customers truly feel until it's too late.

Feedback often surfaces through tense conversations, staff misunderstandings, or public online reviews — moments that leave business owners reacting instead of improving. For small and growing businesses especially, there is rarely a structured way to understand customer sentiment early enough to make meaningful changes.

That's why It's Buzzing created BuzzReviews.

BuzzReviews gives businesses a way to continuously measure how they're doing with their customers — privately, constructively, and consistently. Instead of discovering issues through public criticism, businesses can gather real feedback earlier, identify patterns, and understand where improvements are needed while there is still time to act.

The platform functions as an internal customer scorecard, helping businesses:

• Understand how customers truly experience their service
• Identify strengths and blind spots across teams or touchpoints
• Address issues before they escalate into negative public reviews
• Build a more customer-focused culture over time

BuzzReviews was designed around a belief in a full-circle approach to growth: when businesses listen, improve, and respond to their customers, satisfaction increases — and satisfied customers naturally lead to stronger referrals.

"Our goal is to give business owners insight before frustration becomes public. The more a business can understand and serve its current customers, the stronger their reputation and referral engine becomes."